How to use social media sites to boost sales

The key to increasing sales is knowing what to do with your social media accounts, said Andrew Horsfall, founder and CEO of Horsburgh & Lohner Social Media.“You want to make sure you’re using social media in a way that will enhance your social network, increase your followers, increase brand awareness, and increase sales,” Horsfalls told Business Insider in a phone […]

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‘We’re gonna go on strike’: Media mogul, conservative media executive clash over social media influence

News Corp has taken aim at media mogul Rupert Murdoch’s conservative media empire, saying it is using social media to “drive” opinion across its sites and that the company will be “going on strike”.The fallout follows the resignation of the company’s chief executive, Rupert Murdoch, amid a series of revelations about alleged bias at News Corp. and the influence of […]

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